Mon - Sun 7.00 - 19.00

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+61 450 590 281

29 Gyndier Dr,

Tinbeerwah, 4563, Queensland

Mon - Sun 7.00 - 19.00

Pre Booked Transfers 24/7


+61 450 590 281

sleeping with the enemy


sunshine coast private transfers


In 1998 Simon & Tamara Ford founded Sleeping With The Enemy, a community based independent accommodation ecosystem for international students & working travellers

House dynamics were tribal in nature. Governed by house rules & self-managed cleaning systems, policed by management and powered by a rewards program that awarded points to lodgers that cleaned and deducted points from lodgers who didn’t

  • 450 Working Holiday Lodgers throughout 15 properties
  • Lodgers earned points for cleaning
  • Local businesses gave away products for points
  • Local businesses purchased advertising with points they earned giving away products

From Leveraging Technology to Pioneering a Community Based Approach to Shared Living…

Pioneering a Loyalty & Reward Approach to Personal Transport

Most people equate marketing with selling and advertising. But the focus of “Getting the word out”serves only to distract from the more important tasks of delivering high service levels and better aligning solutions to end users who already love what you do.

Simon and Tamara made a success out of creating shared homes for backpackers, underpinned by a rewards program that incentivised lodgers to clean their own homes. Their lodgers consistently left reviews proclaiming the experience was the best 8 weeks of their life.

Unlike most backpacker businesses cleaning staff was no longer an expense, lodgers cleaned themselves, earning points they redeemed to buy goods and services from local businesses in the area.

Local businesses earned points from their giveaways, and would redeem points to buy advertising packages throughout our accommodation network. 

Simon & Tamara founded Sunshine Coast Private Transfers in February 2016. From a single SUV transporting groups of up to 4 passengers… by Feb 2019 they managed a fleet of nine vehicles transporting groups of up to 13 passengers.

In 2020 they plan to launch their proprietary technology (and marketing) platform developed to underpin Sunshine Coast Private Transfers operation (that includes a driver loyalty & rewards program) for other operators throughout Australia.


Having founded 6 startups in a career spanning 30 years and successfully building 2 into multi-million dollar enterprises Simon (Sunshine Coast Private Transfers co-founder) has a proven ability to make ideas happen

A preference for working against the odds & committed to breaking barriers that break others, Simon sees opportunity where others see problems and loves the phrase; “If it were easy, everyone would be doing it”

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